Sydney McLoughlin

INTERNATIONAL EDUCATION MARKETING AND RECRUITING

PANRIMO

 

Myself as part of a small team developed a marketing and recruiting plan for Panrimo - a third-party study abroad provider. We revised Panrimo’s brand and positioning in the study abroad marketplace in order to bring the organization’s marketing and recruiting efforts in line with their organizational vision. For our research we conducted a competitor analysis, created a SWOT/TOWS analysis, and analyzed the target market.